Purpose & core values
We are a purpose-led, performance driven business.
Our core values define who we are, what we stand for, and how we behave.
These values form the foundation on which we strive to fulfil our purpose and are embedded in everything we do.
Purpose
Guided by this purpose, we dedicate our energy and resources to:
- investing in, developing and managing affordable, strategically located, fit-for-purpose living spaces with broad market appeal, and
- creating significant value for our shareholders and other stakeholders alike.
In pursuit of our purpose, we are determined to make a difference by:
In a rapidly evolving world, we are committed to building a better future by driving positive and lasting change.
In doing so, we embrace an approach grounded in the principle of 'leave no one behind' – which is driven by our unwavering commitment to diligently invest in, develop and manage properties that contribute to the built environment becoming more inclusive, safe, resilient and sustainable – with the ultimate goal of enhancing the quality of life for all who live in our properties.
Right to adequate housing
We believe that everyone has the right to adequate housing – a fundamental human right recognised in international law as part of the right to an adequate standard of living. In our view, adequate housing is more than just four walls and a roof.
Sustainable urban development
Urbanisation is one of the most powerful forces shaping global development today. To provide opportunities and improved living conditions for all, we believe that sustainable urban development must encompass spatial, social and economic inclusion.
Core values
We have a unique company culture that permeates throughout our business.
This culture is underpinned by our values.
While our people come from diverse backgrounds and cultures, our values are what we have in common.
Our values guide how we work, influence our behavior, shape our decisions, govern our actions and enable our success.
Put simply, our values define how we do business.
- Execute our plans with excellence. Deliver and expect the highest quality outcomes.
- Operate with the highest standards of professionalism. Strive to be ‘best in class’ in everything we do.
- Aim to deliver outstanding performance. Overcome obstacles to achieve desired results.
- Work together as one team in a collegial manner. Support each other to achieve more together.
- Collaborate and share knowledge. Seek and integrate varied perspectives and ideas.
- Build strong and loyal relationships based on trust and win-win solutions.
- Respect each other. Treat others as we want to be treated.
- Be caring, courteous and tolerant of different points of view. Celebrate diversity and support inclusivity.
- Be mindful of the rights, feelings and dignity of others. Recognise the value of each person’s contributions.
- Be financially disciplined at all times.
- Make a difference. Find sustainable solutions. Create social impact through our actions. Build a better future.
- Act with purpose. Stay informed and be inquisitive about what lies ahead. Future-proof our business.
- Speak up and do what is right, even in difficult situations.
- Maintain high ethical standards by being honest, fair and transparent in our dealings with others.
- Make decisions and act as if our personal reputations are at stake.
- Take responsibility for everything we say and do. Be reliable.
- Ensure that our actions are consistent with our words. Deliver on our promises. Honor our commitments.
- Establish clear roles, responsibilities and expectations at the outset and then adhere to them accordingly.
- Challenge the status quo and try new things. Innovate proactively.
- Reimagine the possible. Think outside the box. Encourage new ideas and different approaches.
- Don’t stand still. Always look to improve. Embrace change. Respond with agility to adapt to changes.
- Keep things clear and simple. Say it like it is.
- Recognising the importance of reputation, keep a modest profile.
- Provide and ask for simple, open and constructive feedback.