Corporate strategy

We have a clear and consistent strategy that underpins our success and enables us to create lasting value.

Key pillars

Our strategy is anchored by four core interconnected pillars that guide both our day-to-day decision making and long-term strategic direction.

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slide 1

We target undervalued properties that are typically:

  • mispriced relative to intrinsic or replacement value
  • distressed 
  • out of favour or misunderstood by the market
  • affected by market dislocation or structural shifts
  • temporarily illiquid or capital-constrained
  • sold by companies undergoing restructuring of an adverse nature
  • acquired through off-market transactions

slide 2

These properties typically underperform due to:

  • high vacancy levels
  • below-market rental rates
  • inflated operating expenses
  • inefficient or suboptimal property management practices
  • deferred maintenance and physical neglect
  • functional or design obsolescence
  • reputational challenges affecting tenant demand or investor interest

slide 3

By taking a hands-on approach, we strive to create value through:

  • new (ground-up) development or redevelopment
  • conversion or adaptive reuse
  • repositioning or reconfiguration
  • renovation or refurbishment
  • lease extensions, lease-up strategies and other initiatives to increase rental income
  • reducing operating expenses
  • implementing consolidation synergies

slide 4

By taking a hands-on approach, we strive to create value through:

  • new (ground-up) development or redevelopment
  • conversion or adaptive reuse
  • repositioning or reconfiguration
  • renovation or refurbishment
  • lease extensions, lease-up strategies and other initiatives to increase rental income
  • reducing operating expenses
  • implementing consolidation synergies

Key enablers

The four pillars of our strategy are supported by the following key enablers:

  • Advanced
  • Innovation
  • Collaboration
  • Sustainability
Technology integration 
In an era of rapid technological advancement, we are integrating new technologies across our business – by implementing advanced development and construction techniques, embracing artificial intelligence, harnessing data science and digitalising our operating systems – as a source of competitive advantage.
Technology integration 
In an era of rapid technological advancement, we are integrating new technologies across our business – by implementing advanced development and construction techniques, embracing artificial intelligence, harnessing data science and digitalising our operating systems – as a source of competitive advantage.
Technology integration 
In an era of rapid technological advancement, we are integrating new technologies across our business – by implementing advanced development and construction techniques, embracing artificial intelligence, harnessing data science and digitalising our operating systems – as a source of competitive advantage.
Technology integration 
In an era of rapid technological advancement, we are integrating new technologies across our business – by implementing advanced development and construction techniques, embracing artificial intelligence, harnessing data science and digitalising our operating systems – as a source of competitive advantage.

Our strategy in action

Our strategy is anchored by four core interconnected pillars that guide both our day-to-day decision making and long-term strategic direction.

Tackling root causes of inequality

Unordered list

  • While urban areas continue to afford new opportunities to people from all walks of life, these areas are increasingly stratified between wealthy
  • high-skilled knowledge workers and low-paid service workers. We adopt an ‘urbanism-for-all’ approach that curbs economic segre
Tackling root causes of inequality

Unordered list

  • While urban areas continue to afford new opportunities to people from all walks of life, these areas are increasingly stratified between wealthy
  • high-skilled knowledge workers and low-paid service workers. We adopt an ‘urbanism-for-all’ appro

Goals

Our goal is to be:
the premier real estate investment, development and management company in the living sector across Poland, and the partner of choice for our customers, commercial partners and other stakeholders.

Ambition

Our ambition is to create a portfolio of high-quality properties that generate outsized returns – both in terms of rental income and capital value growth – when market conditions are positive and is resilient during a downturn.