Corporate strategy
We have a clear and consistent strategy that underpins our success and enables us to create lasting value.
Key pillars
Our strategy is anchored by four core interconnected pillars that guide both our day-to-day decision making and long-term strategic direction.
Key enablers
The four pillars of our strategy are supported by the following key enablers:
- Advanced
- Innovation
- Collaboration
- Sustainability
Technology integration
In an era of rapid technological advancement, we are integrating new technologies across our business – by implementing advanced development and construction techniques, embracing artificial intelligence, harnessing data science and digitalising our operating systems – as a source of competitive advantage.
Innovation
Driven by our entrepreneurial spirit, we foster a culture of innovation. Our innovative solutions serve as a key catalyst for generating incremental value across our core activities. Furthermore, we actively pursue ‘white space innovation’ by exploring untapped opportunities with the potential to reshape our business.
Collaboration
To be the partner of choice, we stay closely attuned to the needs, expectations and challenges of our customers, commercial partners and investors. These insights are to essential to building strong relationships and delivering solutions that are both customer-centric and aligned with the interests of our key stakeholders.
Sustainability
In the face of pressing environmental and social issues, we are committed to embedding sustainability measures across our business. As a purpose-led, performance-driven enterprise, we strive to strike a balance between creating positive impact and generating profit as we advance our sustainability agenda.
The four intertwined pillars of our strategy drive our day-to-day decision making and long-term strategic thinking.
They provide clear guidance and help us to align priorities.
We gain access to valuable information through the close relationships we cultivate with our customers and other stakeholders. These insights, combined with our research and regular risk assessments, help us to:
- better understand our target segments, sub-markets and properties,
- anticipate trends, and
- adapt swiftly to changing market conditions.
This empowers us to make informed decisions, manage our portfolio effectively and ensure the continued prosperity of our business.
By implementing this strategy, we are well-positioned to:
- generate and sustain attractive, long-term returns for our investors and shareholders,
- deliver meaningful value to other key stakeholders, and
- achieve our broader goals and ambitions.
Goal
Our goal is to be:
- the premier real estate investment, development and management company in the living sector across Poland, and
- the partner of choice for our customers, commercial partners and other stakeholders.
Ambition
Our ambition is to create a portfolio of high-quality properties that generate outsized returns – both in terms of rental income and capital value growth – when market conditions are positive and is resilient during a downturn.