Approach

We have a unique perspective and a distinctive approach shaped by our:

  • roots as a family enterprise, 
  • Norwegian background and values,  
  • entrepreneurial DNA and spirit, and 
  • owner’s mindset – grounded in our history and experience of investing in, developing and managing real estate as a principal for our own account.

We are different from our competitors

We see potential where others see empty space

We persist in finding solutions when others have given up

We believe in the power of collaboration to turn ideas into reality

Insight-based & Data-driven

Our approach is research based and data driven. We use in-depth research and high-quality data to gain valuable insights. Through rigorous analysis at a granular level, we break down the ‘big picture’ into its smallest, most relevant components and harness this information to devise strategic plans, make informed decisions and further develop our business. This intelligence gives us an advantage, allowing us to act with conviction in sourcing, executing, managing and realising investments.

Disciplined & Systematic

We build lasting value by taking a patient and disciplined approach. For each property, we develop a comprehensive business plan and – despite market challenges, economic upheavals, or other factors that may cause volatility – we maintain the discipline required to execute such plan. We do not allow emotions to drive our decisions. Real estate markets always have, and always will, rise and fall – but we do not overreact. Instead, we remain dedicated to working systematically according to our plan while maintaining a long-term perspective.

Focused & Specialised

We focus exclusively on select segments of the living sector and types of property where our extensive knowledge and deep expertise provide us with a competitive advantage. By dedicating our resources to these areas, we specialise in what we do best. We do not deviate from our core focus, committing to executing it as well as it can be done. Focusing on our strengths, rather than spreading ourselves too thin, is key to our success. We believe that specialisation is one of the primary drivers of the remarkable results we deliver.

Selective & Flexible

We are highly selective and choose only the best opportunities that meet our stringent criteria. We opt for quality over quantity. Our investment approach is opportunity-driven rather than being bound by rigid, prescribed restrictions which gives us the strategic flexibility to pursue only the most compelling transactions across our various real estate investment strategies. This enables us to capitalise on market inefficiencies, emerging trends and evolving economic conditions.

Excellence & Consistency

Oscillating between excellent and subpar results is unacceptable to us. We believe that a superior track record is built through consistency rather than a mix of successes and failures. By staying true to our well-designed and rigorous investment process, we strive to deliver exceptional results consistently, both in bullish and bearish markets. Achieving strong performance in good times requires skill, but the ability to deliver similar results in bad times is what truly demonstrates our acumen and high level of proficiency.

Responsible & Controlled growth

We believe that ‘slow and steady wins the race’. As such, we adopt a methodical approach that prioritises steady, gradual and consistent progress. We avoid taking undue risks in the pursuit of growth and instead advocate for responsible, controlled expansion. Growth in absolute terms is not our foremost priority. We do not measure success by size or market share, but rather by our ability to outperform the market, deliver best-in-class results and create value while maintaining exceptional profitability and capital efficiency